Press Release

First Retail Sites of Wayne Ovation2 Fuel Dispensers Confirm Positive Customer Feedback.

  • Retailers report smooth transition to PCI-compliant payment systems.
  • Durable design ensures dispensers weather extreme temperatures and conditions.
  • Additional configurations of the Ovation2 dispenser and Wayne Helix™ fuel dispenser family to be displayed at the NACS (National Association of Convenience Stores) Show.

Austin, Texas USA – October 2, 2014 - Wayne Fueling Systems, a global provider of fuel dispensing, payment, automation, and control technologies for retail and commercial fuel stations, is pleased with the response from the first customer installations for the Wayne Ovation™2 fuel dispenser. This feedback confirms that the Ovation2 fuel dispenser, among the most advanced dispensers ever built, helps fuel site operators build customer loyalty.

The first fuel retailers to install the product starting late last year were: Settlers Co-op Inc. in Bruce Crossing, Michigan; Proctor Milk House in Proctor, Minnesota; and Hub City Convenience Store’s Fast Stop Store in Hart, Texas. Within a year of introducing the new dispensers to their sites, all three retailers praise the Ovation2 fuel dispenser’s customer-friendly technologies and modern styling. Features such as an intuitive user interface, enhanced media capabilities, and overall curb appeal compliment the product’s fast fueling as well as a positive brand impression.

“The Ovation2 dispensers not only look good, they are easy for our customers to operate. The dispensers add an improved fueling experience for customers compared to the non-Wayne dispensers we previously had,” describes Chris Gscheidle, vice president of Human Resources and Information Technology for Hub City Convenience Stores.

Additionally, the Ovation2 fuel dispenser helps the retailers comply with current and future Payment Card Industry (PCI) and EMV payment card security regulations. Mark Fiege, owner and operator of Proctor Milk House shares, “One of the reasons I chose the Ovation2 dispenser was to stay ahead of the PCI 2 requirements.” The Ovation2 dispenser’s modular keypad design and upgradeable software compatibility help to make compliance with evolving standards easy and cost-effective.

Another Ovation2 dispenser feature that the retailers say they appreciate is its durability. “This year, we had one of the harshest winters I can remember in Michigan, and the dispensers continued to operate with no issues in temperatures well below zero degrees for long periods of time,” Marvin Larson, general manager of Settlers Co-Op says. Gscheidle added that the dispensers have also held up well in the extreme Texas heat.

The Helix fuel dispensers and the Ovation2 fuel dispenser product lines will be showcased in booth #6621 at the NACS Show from October 7 – 10, 2014, in Las Vegas, Nevada. Helix dispensers will be equipped with the full range of payment and technology solutions. A complete family of Ovation2 dispensers including: LX, the EcoFuel Series with enhanced features, HS Diesel + Diesel Exhaust Fluid (DEF), and Compressed Natural Gas (CNG) dispenser will be highlighted.

About Wayne Fueling Systems

Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China.