Press Release

Media Inquiries

For all media inquiries, including requests for interviews, submissions of editorial calendars, advertising packets, etc. please contact:

Michelle Saab
Global Marketing Communications Leader

Powered by Advanced Software Technology, New Fuel Dispenser Brings In-Store Conveniences to Driver’s Seat

LAS VEGAS, NEVADA (January 5, 2006) – Visitors to the Microsoft® booth at the 2006 International Consumer Electronics Show (CES) will get a sneak peak at a fuel dispenser that may profoundly change how motorists fill their tanks.

A new member of the Microsoft Windows Embedded Partner (WEP) Program, Dresser Wayne will showcase its new Ovation® iX dispenser. Powered by the iX™ Technology Platform, which is the only open architecture solution in the retail fuel dispensing industry, the dispenser will offer consumers an unprecedented level of convenience and choices that extend far beyond simply selecting regular or premium fuels.

"Very soon," says Dan Harrell, Dresser Wayne's senior director of marketing and product management, "you'll be able to stop for gas on your way to work and - without ever leaving the pump - buy a cup of coffee and a lottery ticket, download an MP3, and check up-to-the-minute traffic reports. The dispenser itself will be able to run a quick diagnostics report on your car, alert you when it's time for an oil change, and even print out coupons for the lube shop down the street."

If it sounds far-fetched, Harrell says, think again. iX Media, a standard offering in the Ovation iX dispenser, allows consumers to watch full-motion, site-specific video commercials right on a dispenser-integrated 10.4-inch color display, with built-in speaker. Fuel customers can print customized coupons at the dispenser for in-store specials and other retail promotions.

And that's just the beginning, says Neil Thomas, president of Dresser Wayne, one of the largest business units of Dresser, Inc.

"The future of the fueling industry will most likely be dictated by the concepts surrounding retailing," says Thomas. "Every day, tens of millions of Americans spend five minutes filling their tanks. If we can make those five minutes their most productive of the day, we not only add significant value to the consumer experience, we also help fuel retailers maximize the return on their technological investment. That retail focus is already beginning to shape a new vision of what fueling can - and should - be."

The heart of the Ovation iX dispenser is Dresser Wayne's iX Technology Platform. Built on the Microsoft Windows CE operating system and utilizing the Microsoft .NET Framework, the iX Technology Platform offers field-proven stability, scalability and adaptability across a wide range of applications. "The need for a hard real-time embedded operating system with exceptional TCP/IP networking and XML support capabilities made the combination of Windows CE and the .NET Framework the best choice for the Ovation iX dispenser," said Jane Gilson, director of Mobile and Embedded Devices Division of Microsoft Corp. "In addition, Windows CE and .NET were able to provide a system resilient enough to keep the dispensers up and running dependably, at the same time offering an enormous number of tools for integrating current applications and developing new ones."

Dresser Wayne's scalable, open-architecture platform currently supports three product extensions, all designed to benefit fuel consumers and fuel retailers. iSenseTM self-diagnostics software empowers the retailer to diagnose and troubleshoot potential site equipment problems before they occur and allows for off-site, real time monitoring of tank levels and flow rates. The Dresser Wayne iDPOSTM in-dispenser point of sale feature helps to assure uninterrupted fuel and merchandise sales 24/7/365 by independently managing transactions and credit card sales at the dispenser, even if the in-store POS is off-line. iX Media, in addition to its powerful multimedia capabilities, helps maximize customer loyalty and branding campaigns with detailed real time consumer data reports.

"The iX Technology Platform was designed to provide retailers with a wide range of modular, industry-specific applications that won't require them to change their existing in-store POS system or asset management software," said Harrell. "Our continuing goal is to address both current and emerging needs, and we've just begun to dip our toe into a very large new pond."

Dresser Wayne partnered with fellow WEP partner member BSQUARE, a software solutions provider, throughout development of the iX Technology Platform. BSQUARE enabled Dresser Wayne to license best-in-class software products and operating systems, such as Windows CE.

"The Ovation iX dispenser is changing the nature of the fueling experience for consumers by leveraging the Microsoft Windows CE platform," said Brian Crowley, president and chief executive officer of BSQUARE. "OEMs like Dresser Wayne choosing Windows CE continue to have greater options for providing value to their customers."

Dresser Wayne's new Ovation iX dispenser will be on display at the Microsoft booth during the 2006 International CES, Jan. 5-8 in the Las Vegas Convention Center.

About Wayne Fueling Systems

Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China.