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Global Marketing Communications Leader

New Wayne Helix™ Fuel Dispenser Model to be Unveiled at Expo Postos Trade Show

Wayne Helix™ 1000 Fuel Dispenser Offers Smaller, High-End Design Pump to Latin America, Europe, Middle East, Africa, and Asia Pacific Regions.

Austin, Texas / Sao Paulo, Brazil - August 26, 2013 - Wayne, A GE Business (NYSE: GE) and a global innovator of fuel dispensers and forecourt technologies, unveiled the Wayne Helix™ 1000 fuel dispenser, the newest member of the Helix dispenser family, today at the Expo Postos & Conveniência trade show in São Paulo, Brazil. The Helix 1000 dispenser offers the same iconic design – the Wayne “DNA” – in a smaller form factor and will be available in early 2014 to customers in Latin America, Europe, Middle East, Africa, and Asia Pacific.

The Helix dispenser line is built on a global platform that represents the best of Wayne's advanced technologies and security in an intelligently designed pump. Specific features of the Helix 1000 dispenser include:

Specific new features of the Ovation2 dispenser include:

  • Design Innovation – The Helix 1000 dispenser brings a modern appearance to the small fuel dispenser segment with innovative features such as the white on black displays, clean and dirty zones to minimize maintenance, and high-visibility branding areas. The new dispenser allows customers to benefit from Wayne’s sophisticated design principles.
  • Condensed Simplicity – The features, reliability, and high-quality design of the Helix 1000 dispenser – the smallest footprint in the family line – serves as the base model for the family of dispensers offering the advantage of proven dispensing technology in a smaller package.
  • Exceptional Value – The Helix 1000 dispenser boasts core technologies, centralized user
    interface, global components, and high-end design at an exceptional value.

“The Helix 1000 dispenser is an important addition to the Helix dispenser family, providing Wayne with better flexibility to reach more station owners around the world,” said Neil Thomas, Wayne Global President. “The new model was designed to meet the technical specifications of developing regions, while also offering the quality you’ve come to expect from Wayne. We’re proud of the finished product, and excited to offer it to more global fueling forecourts.”

In addition to the announcement of the Helix 1000 dispenser, Wayne is also launching the Wayne Reliance™ E-123 dispenser for Diesel Exhausted Fluid (DEF), also known as Agente Redutor Liquido Automotivo (ARLA), at the Expo Postos & Conveniência trade show. This new dispenser is intended to help meet the specifications for the Brazil program, Programa de Controle da Poluição do Ar por Veículo Automotores (PROCONVE), to help control the amount of air pollution caused by vehicles. Most new, large diesel-engine vehicles are using ARLA injected into the exhaust stream to reduce NOx in the engine's exhaust.

Expo Postos & Conveniência is an annual international trade show featuring products, technologies and services that support fueling stations, convenience stores and food service outlets. Wayne also will have the Helix 1000 dispenser on display at the National Association of Convenience Stores Show (NACS 2013) from October 12th – 15th in Atlanta, Georgia.

About Wayne Fueling Systems

Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China.