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Michelle Saab
Global Marketing Communications Leader

inOvationTV™ Media Program Experiences New Growth at Fueling Sites in North Carolina

  • New Dixie Oil Will Feature Program at Additional Sites As Part of Overall Modernization Efforts.

Austin, Texas USA – April 8, 2014 - The inOvationTV™ media program, the leading forecourt media platform offered jointly by Wayne, A GE Business, a global innovator of fuel dispensers and forecourt technologies, and Gas Station TV (GSTV), America’s No. 1 video network at the pump, will be installed at additional sites in North Carolina.

New Dixie Oil Corporation has chosen to install new Wayne Ovation™ fuel dispensers equipped with the inOvationTV media platform at its sites in Rocky Mount, NC. New Dixie Oil, operators of 27 New Dixie Mart convenience store and fueling locations in 11 cities throughout North Carolina and Virginia, has previously installed the inOvationTV media program at its sites in Franklin, VA.

“The overall lack of differentiation in the marketplace makes the distinction of our sites on the basis of staff and state-of-the-art facilities more important than ever,” stated Scott Aman, President, New Dixie Oil Corporation. “We are engaged in a full-scale modernization effort, and new Ovation dispensers equipped with the inOvationTV media program are an important part of that effort.”

Headquartered in Roanoke Rapids, NC, New Dixie Oil was founded by Aman’s father, Wallace Aman. A former Phillips 66 employee calling on jobbers in the southeastern United States, the senior Aman with the support of family, friends, and Phillips 66 purchased Dixie Oil in 1962. He subsequently renamed the company New Dixie Oil. At age 83, the senior Aman still comes into the office on an occasional basis.

“My father taught me that everything stems from the customer’s experience at the pump,” elaborated Aman. “If your forecourt is tired then, logically, your whole operation looks tired. We’re excited about the response our new dispensers and the inOvationTV media program will generate with our customers.”

As a Subway franchisee, New Dixie Oil will be promoting their quick service restaurant (QSR) business and other in-store offerings at the dispenser, as part of the site-specific promotions they will receive with the inOvationTV media program. “We don’t want our customers to just use their card at the pump and leave,” stated Aman. “We want our customers to take full advantage of everything we have to offer, and view us as a more destination-focused, unique group of stations.”

“Our Ovation dispensers have been consciously designed to deliver an exceptional consumer experience and enhance the forecourt image of our retail customers,” stated Cameron Nokes, Product Manager for the inOvationTV media platform at Wayne. “It’s a testament of our dispenser’s design quality and our focus on the end-user that New Dixie Oil is making us an integral component of their modernization efforts.”

Wayne and GSTV have recently expanded the availability of the inOvationTV media platform to include all gas retailers nationwide. The expanded program will help grow GSTV’s national presence by thousands of pumps and millions of viewers annually, enabling gas retailers and advertisers nationwide to create deeper customer engagement.

“It is always particularly gratifying when respected retailers like New Dixie Oil adopt the inOvationTV media program at additional sites within their network,” stated David Leider, CEO, GSTV. “It really speaks to the improved business performance that retailers in our inOvationTV media program network experience.”

For more information or to showcase the inOvationTV media platform in your region, please visit or contact Wayne Service Solutions at 512-388-8545.

About Wayne Fueling Systems

Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China.

About New Dixie Oil Corporation

New Dixie Oil Corporation is a family owned and operated Oil & LP Gas company that has been serving the needs of the community since 1962. New Dixie Oil Corporation owns and operates convenience stores in Roanoke Rapids, Rocky Mount, Jackson, Gaston, Garysburg, Weldon, Littleton, Halifax, Henderson and Whitakers in North Carolina, and in Franklin, Virginia. They also operate Subway and Dairy Queen franchise locations. Agricultural, commercial and residential customers are served with efficient delivery, competitive pricing, and a friendly and knowledgeable staff. Delivery of bulk fuels is handled by New Dixie Corporation’s tractor-trailer tankers and a fleet of short delivery trucks. They operate BP, ExxonMobil, Marathon and Shell branded fueling stations; and are also a supplier of Phillips 66 aviation fuel.

Scott Aman, President of New Dixie Oil Corporation, currently serves as President of the North Carolina Petroleum Convenience Marketers Association.

About GSTV

Gas Station TV (GSTV), a Destination Media, Inc. company, is America’s No. 1 video network at the pump, delivering an industry-leading experience to more than 50 million monthly viewers nationwide. Exclusive content from ESPN, CNN’s Headline News and Buzz Today, Bloomberg TV and AccuWeather engages consumers and drives them to action on behalf of advertisers and gas retailers. For more information, please visit or engage with us on Twitter @GasStationTV, or