Press Release

Media Inquiries

For all media inquiries, including requests for interviews, submissions of editorial calendars, advertising packets, etc. please contact:

Michelle Saab
Global Marketing Communications Leader

inOvationTV™ Media Program Enjoys Continued Growth with Mountain Empire Oil

  • Operator of Roadrunner Market c-store chain commits to new sites in Tennessee.

Austin, Texas USA – February 19, 2014 - The inOvationTV™ media program, the leading forecourt media platform offered jointly by Wayne, A GE Business, and a global innovator of fuel dispensers and forecourt technologies, and Gas Station TV (GSTV), America’s No. 1 video network at the pump, continues to add new geographic locations to its network.

Mountain Empire Oil, operating as Roadrunner Markets, has recently committed to the installation of new Wayne Ovation™ fuel dispensers, equipped with the inOvationTV media platform, at additional sites in Jonesborough and Kingsport, Tenn. The new installations are in addition to eight Roadrunner sites in North Carolina that already feature the program.

“Our mission is to delight the customer in a way that makes them come back tomorrow,” stated Ryan Broyles, President and CEO, Mountain Empire Oil. “Our station remodels, new Ovation dispensers, and the inOvationTV media program all contribute to this mission. It helps differentiate our sites and dramatically improves the fueling experience for our customers.”

Headquartered in Johnson City, Tenn., Mountain Empire Oil operates 92 Roadrunner Market stores throughout North Carolina, South Carolina, Tennessee and Virginia. Many of the sites feature the Shell brand, while others feature Sunoco and BP brands.

“Mountain Empire Oil is a high quality and respected retail operation, and Wayne is pleased to welcome these new sites to the network,” stated Cameron Nokes, Product Manager for the inOvationTV media platform at Wayne. “These fueling stations will be the first to feature the program in the Tri-Cities area of Tennessee and Virginia.”

The inOvationTV media program features GSTV-exclusive content that includes sports from ESPN, news and entertainment from CNN’s Headline News and Showbiz Tonight, business and personal finance from Bloomberg TV, and local-hosted weather updates from AccuWeather. All programming is custom-produced for the forecourt and updated multiple times throughout the day.

“Bringing GSTV to new regions through our collaboration with Wayne continues to establish video at the pump as the new normal for consumers across the country,” said David Leider, CEO, GSTV. “Our tailored content mix gives these station owners a new way to engage customers and drive traffic into their c-stores, while increasing our viewership in the region.”

Wayne and GSTV have recently expanded the availability of the inOvationTV media platform to include all gas retailers nationwide, regardless of region or fuel volume, that purchases new Ovation dispensers. The expanded program will grow GSTV’s national presence by thousands of pumps and millions of viewers annually, enabling gas retailers and advertisers nationwide to create deeper customer engagement.

For more information or to showcase the inOvationTV media platform in your region, please visit or contact Wayne Service Solutions at 512-388-8545.

About Wayne Fueling Systems

Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China.

About GSTV

Gas Station TV (GSTV), a Destination Media, Inc. company, is America’s No. 1 video network at the pump, delivering an industry-leading experience to more than 50 million monthly viewers nationwide. Exclusive content from ESPN, CNN’s Headline News and Buzz Today, Bloomberg TV and AccuWeather engages consumers and drives them to action on behalf of advertisers and gas retailers. For more information, please visit or engage with us on Twitter @GasStationTV, or