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Global Marketing Communications Leader

Dresser Wayne Ties In-Store Marketing To Fuel Dispenser Promotions With Launch Of C-Store Media

MALMÖ, SWEDEN (July 24, 2007) - Furthering its technology leadership, Dresser Wayne EMEA offers fuel retailers more sophisticated, revenue-generating resources with today’s launch of C-Store Media™. The multimedia merchandising system developed by digital content leader EK3® Technologies Inc. links in-store video and audio promotions with marketing messages at fuel dispensers. The result is higher margin in-store sales, improved brand awareness and increased customer satisfaction. C-Store Media is a complimentary technology to Dresser Wayne’s iX Media™ fuel dispenser-integrated digital merchandising tool that will be released later this year. iX Media will help bring customers from pay-at-the-pump islands into stores.

C-Store Media uses advanced technology to support dynamic in-store video displays that capture customers’ attention and engage them on an emotional level to encourage purchases. Custom day parting technology allows fuel retailers to offer special discounts and product promotions that match immediate customer needs according to the time of day such as coffee in the morning and snack food during lunch. “We are continuing to explore ways in which new technology capabilities can help our retail clients realize increased profits,” says Gray Taylor –Dresser Wayne Vice President of Global Marketing and Business Development. “C-Store Media is an effective way to create a seamless, personalized shopping experience that influences consumer buying behavior.”

With C-Store Media’s simple, turnkey functionality it is easy to develop and distribute in-store content consistent with forecourt messaging. Retailers can download promotional material from EK3 Technologies’ extensive video image library, or they can develop their own messaging through an intuitive, secure Web interface. Both C-Store and iX Media provide retailers with a user-friendly, Web-based tool that guides them through the process of choosing images, writing promotional text, adding pricing information and selecting animation effects. Additionally, C-Store Media integrates with Dresser Wayne’s iX Technology™ Platform that uses the Microsoft® Windows® CE operating system so it is interoperable with any POS system.

“In order to remain competitive, fuel retailers need to merge forecourt and in-store environments so customers are not only persuaded to step inside the store, but are also motivated to make high margin purchases. Through in-store merchandising, C-Store Media completes the marketing process that iX Media initiates by driving customers into the store.” – explains Taylor.

About Wayne Fueling Systems

Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China.