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Michelle Saab
Global Marketing Communications Leader

Dresser Wayne Signals a New Retail Fueling Era with the Global Ovation iX™ Fuel Dispenser

Dresser Wayne to participate in key standards setting  body protecting payment cardholder data.

WARSAW, POLAND (February 1, 2008) – At an exclusive event in Warsaw last Thursday, Dresser Wayne launched its Global Ovation iX™ fuel dispenser. The newest addition to the company’s global product portfolio, the Global Ovation iX dispenser is designed for international ATEX markets, and is initially being launched in selected European countries with plans for expansion into several countries globally over the next year.

Much like it’s popular North American counterpart, the Ovation iX fuel dispenser, the Dresser Wayne Global Ovation iX™ fuel dispenser introduces European retailers to a dynamic new revenue-enhancing tool while giving consumers a remarkable refueling experience. This latest addition to the company’s industry-leading portfolio delivers a revolutionary vision in retail fueling. The dispenser features an integrated multimedia display, sleek customer-inspired styling and innovative technology.

Unveiled during an exclusive event in Warsaw, Poland, the Global Ovation iX dispenser attracted distributors, customers and media from around Europe. The high energy occasion marked an opportunity for attendees to be among the first to witness the dispenser’s potential for advancing the industry.

“The Global Ovation iX dispenser offers unprecedented marketing capabilities and a whole new way to bring customers from the forecourt into the store,” Gray Taylor, Dresser Wayne Vice President of Global Marketing and Business Development says. “Its full-color, in-dispenser video display can be customized to promote in-store products according to market trends or even the time of day. Combined with a little creativity, the possibilities are tremendous.”

Featuring the award-winning iX™ Technology Platform, the Global Ovation iX dispenser is raising the standards of dispenser functionality. Three iX Technology Platform modules can be added to expand performance and manageability, including the iX Media multimedia promotional tool, iSense self diagnostics and remote management system, and an in-dispenser secure payment terminal that seamlessly integrates country-specific and customer-defined payment schemes.

“The Global Ovation iX dispenser furthers Dresser Wayne’s commitment to helping petrol retailers realize greater profits, reduce costs, and meet the demands of a more sophisticated, rapidly-changing marketplace,” Taylor adds. “It is also designed to address some of the tough issues currently facing the industry such as security and environmental concerns.” The Global Ovation iX dispenser is certified according to European payment security standards. Additionally, it can be configured for compatibility with alternative fuels and includes a compact Vapour Recovery System option to meet Europe’s Stage II environmental regulatory standards.

About Wayne Fueling Systems

Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China.