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Michelle Saab
Global Marketing Communications Leader

Dresser Wayne Opens Australia Sales and Support Office

Austin, Texas, USA (April 4, 2011)—Dresser Wayne, a global innovator of fuel dispensers and technologies, is increasing its commitment to the Asia Pacific markets with the opening of a new office in Australia. The sales and support location will enable Dresser Wayne and its local distributor, Transponder Technologies, to serve a growing customer base in Australia and New Zealand through its proven product portfolio.

“This is the right time to expand our presence in this region,” Orlando Barrios, vice president Asia Pacific operations says. “Fuel retailers are facing further complexities in consumer trends and regulations. By establishing a base in Australia, we can work more closely with them to deliver innovation that helps make a positive difference in their profit margins.”

Since Dresser Wayne first introduced its product line to the Australia market in 2009, its customer list has grown rapidly to include major oil company and independent owner accounts throughout Australia and New Zealand.

“Our fast expansion can be attributed in large part to our innovation and technology” Brett Walls, Asia Pacific business development manager explains. “Our product and service offerings are developed around fuel retailers’ needs. As a result, we can deliver superior design and advanced electronics that address their challenges and open up new opportunities to build their businesses.”

Among the many products that the new office will be offering is the Global Star® iX™ fuel dispenser designed to attract consumers to the forecourt and encourage customer loyalty with its sleek appearance and intuitive usability. It includes the upgradeable iX Technology platform that enables expandable functionality in merchandising, maintenance and security.

About Wayne Fueling Systems

Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China.