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Michelle Saab
Global Marketing Communications Leader

Dresser Wayne Makes Next Generation Fuel Dispenser With iX™ Technology Platform Available For Order

The Home Depot®Among Retailers Already Deploying Award-Winning Technology.

Nashville, Tenn., (May 23, 2006) — Dresser Wayne, a pioneer in the retail fueling industry, today at NACSTech announced general availability of its Ovation® fuel dispenser with the award-winning iX™ Technology Platform inside. Branded the Ovation iX, the product is already in operation at select retailers - including some locations of The Home Depot - and is now available for order industry wide.

Dresser Wayne’s state-of-the-art iX Technology Platform is built on the Microsoft® Windows® CE operating system and the Microsoft .NET Framework. The iX Technology Platform can perform demanding fuel dispenser activities while offering additional features designed to help retailers drive sales, lower costs, and improve accuracy and uptime.

Dresser Wayne currently offers three modules for the iX Technology Platform, all designed to benefit fuel consumers and fuel retailers:

  • iX™ Media, which has an integrated, in-dispenser, 10.4 inch color display to allow retailers to show customized, full-motion video promotions. iX Media also features a built-in speaker and site-specific coupon creation capability.
  • iSense™ remote management system, which can automatically diagnose, troubleshoot, and in some cases, actually fix equipment problems — often even before they occur.
  • iDPOS™ in-dispenser point-of-sale system guarantees uninterrupted fuel and merchandise sales by independently managing round-the-clock transactions and credit card sales — even if the in-store point-of-sale device is off-line.

The iX Technology Platform’s open architecture allows retailers to continue adding new Dresser Wayne modules as they become available or add customized modules, without overhauling their entire systems. Additionally, because the iX Technology Platform incorporates TCP/IP networking and supports XML, it seamlessly integrates with existing in-store POS systems and site management software.

The Home Depot was among the first customers to deploy the combined iX Technology Platform and Ovation fuel dispenser in its convenience store pilot project in Nashville.

“For more than a century, Dresser Wayne has led the global retail petroleum industry in innovation, quality and service,” said Dan Harrell, Dresser Wayne’s senior director of marketing and product management. “I’m proud to be part of continuing this tradition by announcing today the availability of the Ovation iX dispenser, combining our most popular dispenser – the Ovation – with the industry’s most advanced technical architecture – the iX Technology Platform. Retailers and consumers can count on Dresser Wayne and its partners to regularly introduce advanced solutions that fuel the future.”

For more Ovation iX product features, visit the Ovation iX section of the Dresser Wayne web site at

Editor’s Note: Dan Harrell will present “Platforms and Possibilities: How Technology is Changing the Face – and the Future – of the Retail Fueling Experience” at NACSTech. Mr. Harrell speaks on Tuesday, May 23, at 3:00 p.m. Eastern. The Ovation iX fuel dispenser is available for demonstration in Dresser Wayne booth number 200.

About Wayne Fueling Systems

Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China.