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Global Marketing Communications Leader

Dresser Wayne Announces Partnership With Ek3 Technologies

Adds Fuel-Point Marketing Capabilities to Convenience Store and Hypermarkets.

AUSTIN, Texas, May 26, 2004 (BUSINESS WIRE) -- Dresser Wayne, a business unit of Dresser Inc., announced today that it is enhancing the digital media capabilities of its Ovation(tm) dispensers through a partnership with EK3 Technologies Inc., an engineering and media technology company.

"Our Ovation dispenser provides tremendous marketing opportunities to store owners. We looked at several companies to provide marketing content to capitalize on those capabilities," said Vice President of Global Business Development Neil H. Thomas. "EK3's product complements the technical capabilities and user friendly design of our large color screen Ovation dispenser by providing service station operators the ability to rapidly develop and deploy marketing programs at the pump. Together, our products will have a consistent and measurable impact on a retail site's bottom line and lead to increased sales and enhanced customer loyalty."

"The vast majority of consumer buying decisions are made at the point of purchase," said Nick Prigioniero, CEO of EK3 Technologies. "Our team of engineers and developers at EK3 are working with Dresser Wayne to help their customers in the convenience store and hypermarket sectors to increase the conversion rate of non-petroleum sales and other areas of merchandising."

EK3 Technologies, an engineering company based in London, Ontario, Canada, is a leading provider of enterprise-class digital media business solutions. EK3 has developed intelligent software, hardware, and networking products and services that deliver high-resolution multimedia images and full-motion video for display on various high-impact digital signage media. The EK3 line of digital narrowcasting solutions are engineered to be extremely scalable, reliable, and secure, and are used by some of the largest and fastest growing retail and restaurant chains in North America to help capture increased sales and net margin growth.

About Wayne Fueling Systems

Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China.